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The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

You Can't Innovate Like Apple
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By Alain Breillatt. (Alain Breillatt is a Director of Product Management for The Nielsen Company’s syndicated consumer research solutions.)

Linked on 13 June 2011 from the Pragmatic Marketing Website

When what you teach and develop every day has the title "Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth. Discover what makes them different in this insightful article published by Pragmatic Marketing.

Category: Planning, Analysis and Strategy

http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple

 

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