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The Product Bootcamp

Makalu Created iPhone RaceSplitter
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By Matt Henderson

Published 14 March 2011 in Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. 

Category:  Product Design, Development and Launch

Makalu Interactive took the first steps in moving from a client services to a product company with the successful design, development and launch of RaceSplitter, a race timing iPhone app.   Here, Matt Henderson speaks to their process and the importance of the complete user experience and the very successful launch .

http://37signals.com/svn/posts/2808-how-makalu-interactive-created-the-international-iphone-hit-racesplitter


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