By Tench Forbes
Posted July 2, 2014
Abstract: This post provides some background information about the BPMA July Event: From Lean Startup to Growth Hacking – Accelerating the Success of Innovative Products. Presenter Nitzan Shaer, Managing Partner and Co-Founder of the High Start Group will discuss the top barriers that currently hold back product innovation and how growth hacking can propel your products' success.
Category: Product Marketing and Demand Creation
The July event continues the BPMA’s focus on how Product Managers can be more successful at product development. Nitzan Shaer Managing Partner and Co-Founder of the High Start Group, will discuss how to successfully transition product innovations into high growth businesses through growth hacking.
For a good background on that subject, check out Gagan Biyani’s article: Explained: The actual difference between growth hacking and marketing in thenextweb blog. Gagan provides a concise list of the essential differences between corporate marketing and the “growth hacking” kind done at start-ups. It also explains that proper definition of the terms, and why a “growth hacker” deosn’t need to be an engineer, just very analytical.
For a quick review of how to turn innovative products into successful business, see 5 Steps for Building an Innovation Pipeline by Karl Stark and Bill Stewart at Ink.com . This article describes how to manager the innovation-to-execution process, and should give you some good background on the problems that all companies face with this.
The BPMA is excited about this upcoming event, and looks forward to seeing you at the Offices of High Start Groups on 50 Congress St. in Boston. You can register here.