By Tench Forbes
Posted June 1, 2014
Abstract: This post provides some background information about the BPMA June Event: Steal This Presentation! How to Create Content for Social Sharing. Presenter Paul Gillin, a writer, speaker and online media consultant who specializes in social media, will describe how to develop a content strategy for social media that delivers memorable content to match each stage in the sales funnel.
Category: Product Marketing and Demand Creation
The June event continues the BPMA’s focus on how Product Managers can be more successful at product development. Paul Gillin, a writer, speaker and online media consultant, will discuss how Innovative product managers must map content to customers’ interests and make it easy for them to share with each other.
For the differences - and similarities - between B2C and B2B social media marketing, check out Social Media Columnist Jason DeMers' post How To Run A Successful B2B Social Media Marketing Campaign. He describes the (complex) B2B buying cycle and how to integrate it into social media. Since understanding how potential customers buy complex problems is the key so B2B marketing, you will find this article extremely useful.
For a practical, “how to” guide on how to implement a social media campaign, please see Creating a social media strategy for B2B audiences, products and services by Rene Power of Smart Insights. This article provides a list of what to do and not do, and also gives some great examples of how companies like Avery Dennison approaches social media online.
The BPMA is excited about this upcoming event, and looks forward to seeing you at the Offices of Sponsor Constant Contact! You can register here.