BPMA Publications
Looking for insight in process or interested in best practices? Links to relevant articles, web sites, news, and other product management or product marketing resources are below.
BPMA Newsletter Volume 3 Number 4
Editor's Letter and Full Formatted Edition of Newsletter (Volume 3 Number 4)
by Mike Urbonas
Open Source Licensing Issues for the Product Marketing Professional
By Linda Lecomte, Owner, relevant space, llc
Selling Your Ideas - Communications Techniques for Product Management Professionals
By Linda Lecomte, Owner, relevant space, llc
Learn the New (Web-Driven) Rules of Marketing and PR, Says David Meerman Scott
By Mike Urbonas
Company Holiday Party? Improve Your Career: Don't Go
by Mike Urbonas
BPMA Newsletter Volume 3 Number 3
Editor's Letter and Full Formatted Edition of Newsletter (Volume 3 Number 3)
By Mike Urbonas
Mara Krieps Presents Innovation Games® at June BPMA Meeting
By Linda Lecomte, Owner, relevant space, llc
Product Managers, Product Marketers, Witty Conversation...Must be Another BPMA Table Topics Meeting!
Product Management for the Net Generation
Taking the Fear out of Customer Advisory Programs
BPMA Newsletter Volume 3 Number 2
Editor's Letter and Full Formatted Edition of Newsletter (Volume 3 Number 2)
By Mike Urbonas
Alyssa Dver Shares "The Seven Habits of Highly Effective Product Managers" at March BPMA Meeting
John Mansour Presents at April BPMA Meeting: "Three Keys to a Successful Product Rollout"
Why is the Soft Stuff So Darn Hard? Interpersonal Skills Advice for Product Managers
BPMA Newsletter Volume 3 Number 1
Editor's Letter and Full Formatted Edition of Newsletter (Volume 3 Number 1)
By Mike Urbonas
Strategic Negotiations: Capturing the Value of Your Offering
BPMA welcomes Barrett Moore of Think!Inc. as January 2007 guest speaker
Top 10 Ways to Screw Up Voice of the Customer
John Mitchell of Applied Marketing Science speaks at February 2007 BPMA meeting
What You Should Know About CPM/CPMM Certification
Inventoritis Exposed: The Missing Bridge Between Marketing and Engineering
BPMA Newsletter Volume 2 Number 4
Editor's Letter and Full Formatted Edition of Newsletter (Volume 2 Number 4)
By Mike Urbonas
The Comeback Kid: The Return of the ASP as SaaS
Author Rick Chapman briefs October 2006 BPMA meeting attedees on the reemergence of Software as a Service (SaaS)
Five Common Pricing Mistakes – What Product Managers Can Do To Avoid Them
BPMA welcomes software pricing expert Jim Geisman as November 2006 guest speaker
What's in it for the Audience?
By Gopal Shenoy
BPMA Newsletter Volume 2 Number 3
Editor's Letter and Full Formatted Edition of Newsletter (Volume 2 Number 3)
By Mike Urbonas
Jonathan Krantz's "Quick and Dirty Case Studies" Can Make Your Company Smell Like a Rose
Ellen di Resta of Design Continuum Speaks on Creating and Marketing Innovative Products that Matter
Two Great Blogs for Product Managers and Marketers
New World of Customer Advisory Programs
BPMA Newsletter Volume 2 Number 2
Editor's Letter and Full Formatted Edition of Newsletter (Volume 2 Number 2)
By Mike Urbonas
Listen Up! Bruce Katcher Speaks at March BPMA Meeting
How The Web Was Won (by Smart Marketers): David Meerman Scott Discusses Effective Online Marketing
Networking and Best Practices at June "Table Topics" Meeting
"Help! I'm a Product Marketing Manager!" Rick Chapman's Book is Ready to Help
BPMA Newsletter Volume 2 Number 1
Editor's Letter and Full Formatted Edition of Newsletter (Volume 2 Number 1)
By Mike Urbonas
SolidWorks Founder Jon Hirschtick Shares Business Plan Lessons Learned as November 2005 BPMA Speaker
January BPMA Meeting - Making the Most of Customer Advisory Boards
Blogging for Product Managers - Panel Discussion for February BPMA Meeting
Investment in Customer Advisory Programs Helps Build Business
Become an Industry Subject Matter Expert
BPMA Newsletter Volume 1 Number 3
Editor's Letter and Full Formatted Edition of Newsletter (Volume 1 Number 3)
By Mike Urbonas
Product Managers Enjoy Learning Experience at Software 500 Marketing Perspectives Conference & Expo
Product Manager, Interrupted
By Jacques Murphy
Want a Great Product Demo? Start with Your WOW Factor
BPMA Newsletter Volume 1 Number 2
Editor's Letter and Full Formatted Edition of Newsletter (Volume 1 Number 2)
By Mike Urbonas
Marketing 101 in a Pawnshop: BPMA Welcomes Jack Rossin as Guest Speaker
By Mike Urbonas
Product Marketing Manager, Datawatch Corporation
BPMA Meeting Roundup for April - June
Book Review: Author Catherine Kitcho Offers Solid Advice for Developing, Launching Promising Products
By Mike Urbonas
Product Marketing Manager, Datawatch Corporation
Faster! Gaining Product Momentum
By Jacques Murphy
BPMA Newsletter Volume 1 Number 1
Editor's Letter and Full Formatted Edition of Newsletter (Volume 1 Number 1)
By Mike Urbonas
President's Letter to BPMA Members
BPMA Welcomes Steve Johnson as January Guest Speaker
Who is BPMA? Let's Look at the Numbers…
Product Champion: What Does That Mean?
By Jacques Murphy
How to Write a Case Study (Without Putting Your Eye Out)
By Mike Urbonas
Product Marketing Manager, Datawatch Corporation
Other Articles
Product Management/Product Marketing Associations & Forums
Good Product Manager/Bad Product Manager
The Interview Game
Improving Your Odds
Five Tips To Connect With Your Audience
Seven Simple Steps For Powerful Marketing Results
Graceful Transistions
Changing jobs: Giving and working your notice