Tools to Convince Management of Your Investment in the Voice of the Customer
Ralph E. Grabowski, marketingVP
How do product managers justify their time to management, acquire sufficient resources, and develop a budget for front-end marketing? How much, exactly, is needed?
Customer understanding is inherent in the role of product manager and mandatory for success. Yet the time allocation, resources, and budget for acquiring customer input is rarely, if ever, explicit in the job description. Investing in Voice of the Customer (VoC) might not even be a listed task.
Ralph will reveal surprising, counterintuitive data and a unique formula for the significant investment required to hear the Voice of the Customer, for budgeting and staffing front-end marketing, and to achieve business success.
Not "Why," not "How To," but "How Much?"
Not "Invest to Understand Customer Needs," but "Tools to Convince Management!"
PRESENTATION from this event: Click Here.
Timeline for the Evening
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart
Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Mr. Grabowski has helped launch new products, companies, and more than seven new fields, which have grown to become worth over ten billion dollars.
Ralph is a retired temporary executive, Marketing Consultant, and product manager specializing in front-end marketing leadership to steer technology-based enterprises to success. He writes about marketing, teaches marketing, researches how marketing drives success, and supports the institutions of technology-based business and entrepreneurship. He has delivered more than one hundred published papers, invited presentations, and courses.
Grabowski is an MIT-degreed engineer, a Board member of the Medical Development Group (MDG), and co-founder of MIT’s entrepreneurship program.