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Innovation vs. Execution: Are They Destined to Be at Odds?

Content Marketing Playbook: Options and Ideas for Connecting with Customers - Johnathan Kranz
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11/18/2010
When: November 18, 2010
Registration opens and networking begins at 6:15 pm.
Where: Rebecca's Cafe: at Riverside Center Office Park
275 Grove Street
Newton, Massachusetts  02466
United States


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Content Marketing Playbook: Options and Ideas for Connecting with Customers

Jonathan Kranz, principal of Kranz Communications

What is "content marketing" and why does it matter? What options are available that product marketers should consider? How do marketers turn internal expertise into desirable external communications? How does content marketing fit in the evolving world of social media?

Push -- or interruptive -- communications doesn't work like it used to. As customers gain more power (via the Web), they actively chose to accept or ignore messaging based on its relevancy to their particular needs. Content marketing reaches new customers by offering the expertise they seek, allowing you to build the credibility and authority you need BEFORE you can begin a productive sales conversation.

Key learnings include:

Participants will learn how to connect with customers by giving them info and insights they want and actively search for. In addition to a review of the most promising and powerful content tactics, the presentation will provide practical skills/ideas ready for immediate execution.


Presentation Material:

 Download the speaker's presentation   from this event.


Timeline for the Evening
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

Location:

This month's meeting is held at rebecca's cafe located in the Riverside Office Park in Newton at the Mass Pike/Route 128 interchange. The site offers free parking and is next to the Riverside "T” stop. More information on this location is available at: http://www.equityoffice.com/propertyprofile.asp?WWWID=888025


Cost

Premium Members: Free if you pre-register online at least one day prior to event or $10at the door
Guests and Free Members: $25 if you pre-register and pay online at least one day prior to eventor $35 at the door

Speaker Bio:

Jonathan Kranz, principal of Kranz Communications

Jonathan is the principal of Kranz Communications and the author of Writing Copy for Dummies. As a 14-year copy writing veteran, he has written numerous marketing materials for enterprises with complex messages, especially those in high tech, financial services, health care and education. Clients include Harvard Business School, Dow Jones, Fidelity, Liberty Mutual, Dell, IBM and many others too numerous to list.

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