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12/3/2016
Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

Stop Competing With Your Fellow Product Managers & Marketers - John Mansour
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Stop Competing With Your Fellow Product Managers & Marketers - John Mansour

3/17/2011
When: March 17, 2011
Registration opens and networking begins at 6:15 pm.
Where: Adobe office
21 Hickory Drive
Waltham, Massachusetts  02451
United States


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Stop Competing With Your Fellow Product Managers & Marketers

John Mansour, Founder & Managing Partner of ZIGZAG Marketing

 

The product enhancement beasts have an appetite that can never be satisfied. The same goes for the satisfying the appetite of sales force when it comes to marketing collaterals and programs. Hats off to zealous product managers and marketers who continue to fight for resources to feed those beasts in an effort to meet product specific goals. But as product teams take turns winning small resource battles at the product level, the organization may be losing the overall market wars. This open discussion session will feature a few outside-the-box perspectives that encourage product managers and marketers collaborate instead of compete, to meet the organization's goals and objectives with more strategic product and marketing initiatives.

Key Learnings include:

Product managers and marketers will learn a new approach for managing and marketing products that doesn't revolve primarily around the product. They'll learn how to approach market analysis, strategy, roadmaps, requirements, positioning, etc. from a unique angle that will have significantly more influence on the top-down direction of the company.

The discussion will be 100% focused on new, thought provoking best practices that organizations can begin applying immediately.

 

click here for presentation 

 


Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

 

Cost

Premium Members: Free if you pre-register online at least one day prior to event or $10at the door
Guests and Free Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door


Speaker Bio - John Mansour, Founder & Managing Partner of ZIGZAG Marketing

John Mansour is a 20-year veteran in high technology marketing, product management and sales. He has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies establish market and brand awareness. John’s areas of expertise include market assessment, company and product strategy, product management, product marketing, product launches, product demos and sales. Prior to ZIGZAG Marketing, John served in Director and Vice President roles responsible for worldwide marketing and product management for a number of enterprise software and start-up technology companies

 

 

 

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