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How to Deliver a Successful New Product Introduction
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5/19/2011
When: May 19, 2011
Registration opens and networking begins at 6:15 pm.
Where: Microsoft Waltham Office - Room MPR B
201 Jones Road, 6th floor
Waltham, Massachusetts  02451
United States


Online registration is closed.
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How to Deliver a Successful New Product Introduction


 

Speakers:

Julie Hall, Launch Expert and Author, Schneider Associates
Neil Baron, Commercialization Expert, Baron Strategic Partners


Program Summary:

 

In today's always on, social media integrated world, it's much tougher to develop and launch a new product than even a few years ago. Julie and Neil's insights and advice are a particularly valuable resource to creating a modern launch plan that succeeds in a marketplace where a staggering 70-95% of new products fail in the first two years.

 

Julie Hall, co-author of the acclaimed book The NEW Launch Plan will team up with commercialization guru Neil Baron to demonstrate how to involve customers throughout the product development stage-gate to maximize the odds of success of your new product. The presentation will include:

  • Why Most Product Launches Fail (from Julie's article in April's Harvard Business Review)
  • One major reason to incorporate Customer Calibration at every stage of development 
  •  How to choose the right early users and cultivate an ongoing relationship to ensure their involvement in making your new product launch a success 
  •  A methodology for successfully introducing new products. 
  •  The one question to ask your prospects to accelerate their buying process
  • How to blend your B2B and B2C strategies to be more B2E focused
  • Key tactics and trends from The NEW Launch Plan

Key Learnings include:

Julie and Neil will offer research and insights from decades of studying and executing Go-To-Market Strategies that accelerate revenues for new products and services in both the B2B and B2C space.

 

 

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

Cost:

Premium Members

Pre-register online at least one day prior to event:

  • Free for event entry only
    OR
  • $15 for event entry and copy of The NEW Launch Plan book

Registration day of event / at door:

  • $10 for event entry only

Guests and Basic Members
Pre-register online at least one day prior to event:

  • $25 for event entry only
    OR

  • $40 for event entry and copy of The NEW Launch Plan book
Registration day of event / at door:
  • $35 for event entry only

NOTE: Book copies will also be available for purchase at the event for the full list price of $34.95.

 

Speaker Bios:

Julie Hall, Schneider Associates

As Executive Vice President at Schneider Associates, Julie Hall brings two decades of expertise in brand and integrated marketing in the consumer product and packaged goods categories. In her role, she develops and implements new strategies and tactics to help clients compete today's rapidly changing marketplace. Julie has recently co-authored a new book with Joan Schneider entitled The NEW Launch Plan:152 Tips, Tactics and Trends from the Most Memorable New Products. Julie is also the co-author of a Harvard Business Review article for the Idea Watch section titled Why Most Product Launches Fail (April 2011 issue). Julie is a frequent speaker on the topic of launching new products, and on the primary role of social media in public relations.

Neil Baron, Baron Strategic Partners

Neil Baron is an internationally recognized authority on selling and marketing innovative products, services and solutions. He has served in a variety of senior marketing and management roles at companies such as IBM, Digital Equipment Corporation, Sybase, Art Technology Group, Brooks Automation and ATMI. He is an expert advisor to Harvard University's program on Commercializing Science and a blogger for FastCompany magazine on disruptive innovation. He serves as a judge for Harvard Business School's Business Plan competition. Neil has an MS in Chemical Engineering from Tufts and an MBA from Harvard Business School.

 

 

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