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Reduce Risk in Innovation with Research
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When: June 16, 2011
Registration opens and networking begins at 6:15 pm.
Where: Adobe Systems Inc. office
21 Hickory Drive
Waltham, Massachusetts  02451
United States

Online registration is closed.
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Reduce Risk in Innovation with Research

Steve Johnson,
Pragmatic Marketing


Many tech companies focus on innovation to drive their next product success but find that the second and third products didn't generate stellar results. Your company's first idea was a gamble but subsequent ideas don't need to be. You can use research to discover problems and validate solutions. But which research tool is appropriate?

This session will explore 6 types of research methods, revealing where the tool is a good fit and where it's not.


Key Learnings include:

The 6 methods of research are revealed, along with when to use which.

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart



Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door



Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.

Steve is a popular keynote speaker at forums throughout North America and author of many articles on technology product management. His ebook on product management has been downloaded thousands of times. He also blogs on the topic at


Steve Johnson








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