Envisioning your Competitor's Strategy Map
As companies develop internal metrics and goals to execute strategy, ideally these should be matched against similar metrics for direct competitors and best-in-class peers. CI methods can be used to obtain qualitative and quantitative competitor data for specific functions such as IT, HR, supply chain, customer service, operations, and R&D.
Competitor strategy mapping provides a framework for examining the interdependencies of these individual business processes, and understanding the strengths and weaknesses of competitive organizations and strategies holistically.
Attendees will learn how creating a mirror image of a competitor based on their own company’s strategy map can help gain insight on how and where the rival will behave differently in the marketplace.
Timeline for the evening:
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart
Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Speaker: Leonard Fuld
Leonard Fuld is founder of Fuld & Company and is a pioneer in the field of competitive intelligence. He has created many of the intelligence-gathering techniques currently used by corporations around the globe. Mr. Fuld's company, Fuld & Company, founded in 1979, specializes in providing business intelligence to corporations to improve their decision-making for strategy, operations and tactical applications.
His company has served over half the Fortune 500 companies as well as corporations around the world. Headquartered in Cambridge, MA, Fuld & Company Inc. also operates offices in London, England.
Mr. Fuld is a widely published author. His articles have appeared in major business publications including The Wall Street Journal, The Harvard Business Review, CIO Magazine, Chief Executive, Marketing News, Directors & Boards, Boardroom Reports, Chief Executive, and The Journal of Business Strategy among many others.