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Partner Event (NETSEA): CEOs on Selling - Executive Breakfast
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When: November 3, 2011
From 7:30 AM to 10:00 AM
Where: Newton Marriott
2345 Commonwealth Avenue
Newton, Massachusetts  02466

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About the Topic

A common thread among successful technology companies is a sales-oriented CEO.

CEOs with past experience selling technology, managing a sales team, or working in sales operations don't just have an appreciation for salespeople—they have a clear view on how everyone else in the company must support the sales organization. Their policies, goals and actions reinforce their sales vision and values.

Sales-oriented CEOs instinctively and decisively build strong sales cultures—and play a pivotal role in the company's ability to flourish. In this session, sponsored by LandslideCRM and Brainshark, the event speakers will cover:

  • Why CEOs must be sales activists, not advocates
  • How to avoid activities that drain sales energy and time
  • Critical investments and policies that drive sales growth
  • How sales experience drives executive decision-making
  • When CEOs should (and should not) be selling
Sales executives, bring your CEOs to this NETSEA event to gain valuable insight into how a sales-oriented CEO thinks and acts to exceed business goals and profit expectations.


Jim Baum – President & CEO, Netezza

Baum is responsible for setting the strategic direction of the company, as well as overseeing its day-to-day operations, global product development, sales and marketing. Baum worked to take Netezza public in 2007, leading it through 14 quarters of growth, ultimately driving the acquisition of Netezza by IBM in a 2010 transaction dubbed "the most disruptive acquisition of 2010" by Information Week. Baum now serves as an executive at IBM continuing to run and grow the Netezza business. Baum brings to Netezza and IBM over 20 years of leadership experience with fast-growing companies.

Patrick Morley – President and CEO, Bit9

Patrick Morley is an industry veteran with a well-proven track record of driving companies large and small to revenue growth and market leadership. Serving in senior leadership roles, Mr. Morley has worked on six venture-backed software companies and three successful IPO's. Mr. Morley most recently served as COO of Corel, where he led the company's global sales, marketing, and operations functions for the Americas, EMEA, and Asia. Prior to Corel, Morley served as CEO of security company Imprivata Corporation. He has also held senior management positions at Macromedia, Allaire, Rational Software and SQA.

Stephen Orenberg – Chief Sales Officer, Kaspersky Lab

Stephen was appointed Kaspersky Lab's CSO in March 2011 and heads the Sales and Business Development Division with responsibility for its global sales platform. Prior to his current role, Stephen was Kaspersky Lab's Managing Director. Upon joining Kaspersky in 2005, he was President of Kaspersky Lab USA. Stephen has held senior management positions in the IT industry for over 20 years and has always specialized on the software side. During the course of his career, Stephen has been President of internet security companies Sophos, Netguard, and Dr. Solomon's Software.

Registration and event details are available on NETSEA's site at:

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