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The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

Beyond Products: Solution Marketing
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When: February 16, 2012
Registration opens and networking begins at 6:15 pm.
Where: Autodesk, Inc.
1560 Trapelo Rd
Waltham, Massachusetts  02451
United States

Online registration is closed.
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Beyond Products: Solution Marketing


Today, some of the most successful companies in the world are thinking beyond products. These companies develop and market solutions. Learn why you need to think beyond your products and how leading companies are succeeding with solution marketing.

In this fast-paced session, you'll learn:

- Why customers want more than products
- Why they want solutions
- Solution marketing lessons from leading companies like Apple, Amazon - and even ChuckECheese's
- How solution marketing supports social media
- 5 things every solution should include
- How to build your solution marketing strategy
- 5 things you can do to begin solution marketing at your company - tomorrow

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart


Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door


Steve Robins Founder, The Solution Marketing Blog, and Director- Product Marketing at FirstBest Systems

Steve Robins has been helping companies to transform their marketing focus from technology platforms and products to customer-oriented solutions — for over 15 years as a tech analyst and senior marketer at FirstBest Systems, EMC Documentum, KANA and The Yankee Group.

Steve is the founder of The Solution Marketing Blog. Steve is the director of Product Marketing at FirstBest Systems, the leading provider of front office and underwriting software applications to commercial and specialty insurance carriers. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Before that, Steve served as director of industry and solutions marketing for EMC Documentum where he established the industry marketing function. Earlier, Steve served as VP of product marketing and VP of partner development at KANA Software, a leading CRM software company. Prior to that Steve served as a senior analyst at The Yankee Group, researching and consulting on web applications.

Steve authored several "first reports” on emerging web technologies and in 1999, he chaired one of the first conferences on corporate portals.


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