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Special Event: Using Social Media for Marketing, Product Development, and Strategic Alliances
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When: Tuesday February 7, 2012
Registration opens at 7:00 PM
Where: Foley Hoag LLP
1000 Winter Street
Suite 4000 (north entrance)
Waltham, Massachusetts 
United States

Online registration is closed.
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Special Event:
Joint ENET and BPMA Meeting together at ENET meeting location

Using Social Media for Marketing, Product Development, and Strategic Alliances

Join a panel of marketers, CEOs, and public sector leaders who are leading social organizations and learn from them how to leverage social networking to your advantage.

Social media is fast becoming a mainstay of marketing. Companies are finding they need to promote their products and services on LinkedIn, Facebook, and Twitter just to keep up with the competition. But are simple promotions all there really is to social media? How do you fully leverage social media to grow your company?

Truth is, companies that are effectively using social media are using it for more than just promoting their latest release--social media is a powerful tool for everything from SEO to product spec development to recruiting. In fact, we're witnessing the rise of the social company--one that taps the power of the marketplace to not just sell, but develop new products, build connections, and forge beneficial alliances. It's not just about the use of a particular tool or platform--it's about developing a market-driven social mindset that allows you to reach out beyond your friends-and-family circle.

Timeline for the evening:

7:00 pm: Registration opens
7:00 - 8:00 pm: Informal & structured networking
8:00 - 9:00 pm: Panel Discussion


Jennifer Fremont-Smith, CEO and Co-Founder, Smarterer

Jennifer is the CEO and Co-Founder of Smarterer, a platform designed to test and score people on their digital, social, and technical skills, using crowd sourced test design and a scoring algorithm that is able to produce rapidly a quantitative score. Smarterer is funded by Google Ventures and True Ventures, among others.

Before co-founding Smarterer, Jennifer was VP of Business Development at High Start Group, a product strategy consulting company in Boston. She was also Founder and CEO of AnswerSmart, which provides candidate skills assessment solutions to SMBs; the COO of Eventective, a search engine for the meeting & event space; and Founder of, which provided CRM for the financial services market. She has a BA in International Business from Georgetown University and an MBA from MIT Sloan School of Management, where she was a Sloan Fellow.

Nigel Jacob, Co-Chair, New Urban Mechanics

Nigel is Co-Chair of the Mayor’s Office of New Urban Mechanics (MONUM), a Boston initiative that pilots civic innovations that offer the potential to improve radically the quality of City services. MONUM crowdsources, funds, and implements technologies to address Participatory Urbanism, Infrastructure and Education. To design, conduct and evaluate pilot projects in these areas, MONUM builds partnerships between constituents, academics, entrepreneurs, non-profits and City staff.

Successful programs have enabled the Mayor’s Office to rapidly identify and address opportunities to improve City services.Prior to joining the Office, Mr. Jacob was Senior Advisor for Emerging Technology for the Mayor. His work in the private sector includes senior software engineering roles for IBM, Polycom, and NextObjects. Nigel believes that the confluence of the behavioral-economics of computing, the modern social-entrepreneurship movement, and the nature and needs of modern cities are enabling innovative, new social structures and opportunities. He holds a PhD from Tufts University.

Frank Days, Vice President of Marketing, Correlsense

Frank Days, known to his many Twitter followers as @tangyslice, is the Vice President of Marketing at Correlsense. By provisioning for the recording and correlating of every single transaction activation across both physical and virtual components, Correlsense enables major enterprises to achieve the full visibility required to ensure IT reliability and to pinpoint and solve problems rapidly. Previously, Frank served as Director, New and Social Media at Novell. He has spent the last 10 years as a marketing vice president for a series of technology firms including Novell, Experian-QAS and Ipswitch. His formal education includes an MBA from the MIT-Sloan School of Management and a BA from Bowdoin College.


Christina Inge, Vice Chair, Marketing and Alliances at ENET, The IEEE Boston Entrepreneurs' Network, Director/VP of Social Media at American Marketing Association-Boston Chapter and Principal of Christina Inge eMarketing

Christina Inge is a marketing consultant with over 15 years experience in content creation, web technologies, and project management. She is adept at finding creative ways to maximize the small marketing budgets of start-ups and non-profits. Her areas of expertise include boosting click-through and conversion rates for paid search campaigns, and increasing organic search rankings through best practices SEO. She helps companies with product go-to-market plans; email marketing strategy and implementation; online lead conversion, lead generation analysis and optimization; and product positioning. Find her on Twitter: @christinainge, LinkedIn: or by email at:

Premium Members: Free if you pre-register online (registration closes one day prior to event)
Guests and Basic Members: $20 if you pre-register and pay online (registration closes one day prior to event)

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