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Innovation vs. Execution: Are They Destined to Be at Odds?

Inviting the Customer into the Product Development Process
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5/17/2012
When: May 17, 2012
Registration opens and networking begins at 6:15 pm.
Where: Rebecca's Cafe at Riverside Office Park
275 Grove St.
(Adjacent to Riverside MBTA)
Newton, Massachusetts  02466
United States


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Inviting the Customer into the Product Development Process

While many companies conduct market research at single points in the product development cycle and for single products, you'll learn how Dell used customer input at key stages of the process to identify four distinct target customer segments, translate their top needs into specific new product and service capabilities, and optimize the next generation of their entire server portfolio for the target segments.

Key take-a-ways:·

  • Six key points to invite the customer into the product development cycle, and which methods of customer input are most effective at each point
  • How to connect the needs of your customers to the needs of the product engineering and development team
  • Using tools of today to put your results into action
Timeline for the evening:
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door

Speaker:

Chris Neal, Vice President, Technology & Telecom Practice at Chadwick Martin Bailey

Chris brings over fourteen years of telecom and high-tech industry expertise as a market researcher, industry analyst, and consultant to his role as the operations lead for CMB’s technology practice. He has extensive new product development and optimization research for product management and marketing teams around the globe using a broad variety of techniques and analytical tools.

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