BPMA - Bridging the Gap among Product, Marketing and Sales
The gap between what product teams deliver, how marketing packages the product, and what sales teams sell, can make or break a technology company. Knowing what features to incorporate into new products—and how to create effective marketing and sales presentations—is part art, part science, and a whole lot of skill and experience.
On July 18th, members of NETSEA, The Boston Product Management Association and Sales & Marketing Executives International are coming together in a unique cross-association networking event. This is your opportunity to meet new local business professionals from companies across greater Boston—and to bridge the gap between product and sales.
Developing, marketing and selling products is challenging work, but it's a lot easier when product, marketing and sales teams share a common vision and leverage each other's connections and knowledge. Use this opportunity to invite your colleagues from product management and/or sales.
Come network with three premier associations and:
- Reacquaint with old friends; share a drink with new contacts
- Meet new local contacts in marketing, sales and the product management field.
- Get your first drink on the house—compliments of NETSEA, BPMA & SMEI
Our Special Event Sponsor: InsideView
Through 7/17: $15 members; $25 non-members
On 7/18 (at the door): $25 members; $35 non-members
The Boston Product Management Association is the only professional association in the Greater Boston region dedicated to the career development of product management and product marketing professionals. The BPMA, founded in 2001, is quickly growing to become a premiere resource for those who are serious about improving their skills and furthering their careers as product professionals.
NETSEA is the premier association for technology sales professionals in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales and business development professionals in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that help make the challenge of developing sales opportunities and growing revenue both fulfilling and worthwhile. With more than 200 members, NETSEA can be found on the World Wide Web at www.netsea.org.
Sales & Marketing Executives International (SMEI) is the worldwide association for marketing & sales professionals, dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. SMEI brings both sales and marketing together to share expertise, strategy, and tactics to drive both individual and corporate professional development. Most importantly, it provides the platform to build lasting relationships that will help you to drive increased business in your markets, and provide the tools you need to drive deep engagement with your customers. Cutting edge content. Professional standards. Certification. Ongoing education. Global Presence. SMEI provides it all. For more information about SMEI, go to www.smeiboston.org.
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyses information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. More than 200,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, CapGemini, Egencia, and SuccessFactors use InsideView. For more information, visit www.insideview.com.