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The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

Win/Loss Analysis: Not Just For Salespeople Anymore
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Learn how win/loss analysis can help you to make better product decisions

When: 10/18/2012
Registration opens and networking begin at 6:15 p.m.
Where: Constant Contact
1601 Trapelo Road
Reservoir Place, Main Bldg, 3rd floor
Waltham, Massachusetts  02451
United States

Online registration is closed.
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Win Loss Analysis: Not Just For Salespeople Anymore

Product Managers know Win/Loss analysis is an effective sales tool for vendor strategy, but what can it teach us about the portfolio, product, and feature set? This event will highlight three critical touchpoints -- before, during, and after an implementation -- and explore the insights we can use to make better product decisions.

Speaker: Steve Johnson

Chief Marketing Officer, Primary Intelligence

A recognized thought-leader in product management, Steve once again benefits the BPMA with innovative and practical techniques guided by 15 years of experience as a Pragmatic Marketing instructor. You’ll leave the event with a concrete understanding of using win/loss analysis to stay ahead of potentially major product failures. Don’t guess which product features matter to your customers -- know!

Steve will walk us through three critical touchpoints: before, during, and after an implementation, and explore the insights you can use to make better product decisions.

Read Steve's Blog

Follow Steve on Twitter @sjohnson717

View Steve's presentation from the event.

Key Takeaways:

  • Tactically employ Win/Loss analysis to improve product strategy
  • Learn how and when to engage buyers
  • Learn the questions to ask to maximize insights
  • Gain more confidence in your product decisions

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:40 pm: Panel Discussion with open Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Guests and Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door

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