Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Practitioner's Workshop - Creating Strategic Roadmaps That Energize Executives
Tell a Friend About This EventTell a Friend
 

Learn how to create strategic roadmaps that energize executives, excite sales, inspire marketing and focus product development teams. You’ll learn five simple techniques for creating strategic roadmaps that deliver high-value, high-impact solutions that drive growth because they offer differentiating value to your target markets.

5/3/2013
When: May 3, 2013
From noon to 4:30 p.m.
Where: Wentworth Institute of Technology
550 Huntington Avenue
Annex South 013
Boston, Massachusetts 
United States
Contact: Petra Lehman


Online registration is closed.
« Go to Upcoming Event List  

 

How to Create Strategic Roadmaps That Energize Executives

A Practitioner's Workshop Series event
with expert John Mansour, Founder and Managing Partner, Proficientz

Typical product roadmaps with features and release dates may be necessary but won’t get your executives jumping out of their seats with excitement. Why? Most product roadmaps don’t deliver differentiating value that’s strategic enough to drive significant growth for your organization. Result – "shiny new object syndrome," an infliction that attacks product management when everyone’s grasping for the next home-run product idea.

In this ½ day workshop, you’ll learn how to create strategic roadmaps that energize executives, excite sales, inspire marketing and focus product development teams. You’ll learn five simple techniques for creating strategic roadmaps that deliver high-value, high-impact solutions that drive growth because they offer differentiating value to your target markets. The "shiniest new objects” will consistently come from product management and you’ll have a framework for making the process repeatable!


Cost:
Fees include a copy of the workshop materials and a mid-afternoon snack.

$195 for BPMA Premium members
$295 for BPMA Basic and non-members


Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate.
Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at plehman@bostonproducts.org for more information.

Restrictions:
To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.

 


 

About the Presenter:

John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in product portfolio management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.

Connect with John:

Twitter




The Practitioner's Workshop Series is Sponsored by



We Would Like to Thank Our Sponsors