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Transforming How Product Teams Work

Solution Design - The Hidden Side of User Experience
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Change the way you deliver great User Experience to your customers. Learn the creative problem solving framework of Solution Design.

When: Thursday, July 18
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Reservoir Place, Main Bldg, 3rd floor
Waltham, Massachusetts  02451
United States

Online registration is closed.
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BPMA Monthly Meeting

Solution Design - The Hidden Side of UX




User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager. Joe will walk us through principles and techniques that can help you test your ideas and bring them to market successfully. Although this session is focused on software products all product managers will find things in this approach that they can apply to their products.


  • Framework for designing solutions which provide great user experience

  • Suggested ways to develop a variety of potential solutions

  • Practical approaches for developing and testing prototypes

  • How to use metrics to validate the best solutions

View Joe's UX Solution Design presentation from the event.



Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart



Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door

About the Speaker:

Joe Baz, Above the FoldJoe Baz is the CEO & founder of Above the Fold. He helps executives and project teams with defining measurement strategies that ultimately impact the business’s bottom line. He has over 16 years of experience in strategy, usability and design of web applications, and has consulted on dozens of web application projects since the inception of Above the Fold in 2004.
Connect with Joe:



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