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The Power Of Adjacency: Growth Strategies In Your Backyard
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Many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. Learn how you can define, scope and exploit adjacencies that can build a long-term pipeline of opportunities for growth.

9/19/2013
When: Thursday, September 19
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Reservoir Place, Main Bldg, 3rd fl
Waltham, Massachusetts 
United States


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BPMA Monthly Meeting

The Power Of Adjacency: Growth Strategies In Your Backyard

 

Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.

In this session we will discuss best practices in embedding an innovation culture into an organization through a structured approach of defining, scoping and exploiting adjacencies that can build a long-term pipeline of opportunities for growth.

You will walk away from this session being able to:

  • Apply several methods for leveraging adjacencies in your own organization

  • Understand how to evaluate and prioritize the best adjacencies for growth

  • Identify the key issues required to succeed with adjacencies and the risks to watch out for

  • Learn from case studies that demonstrate how a successful adjacency strategy can be developed and implemented.

View Mark's Power of Adjacency presentation from the event.


Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart


Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door



About the Speaker:
 
Mark Carr, Managing Partner, South Street Strategy Group

Connect with Mark:


 

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