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Transforming How Product Teams Work

Sponsor Event: Pragmatic Marketing - Practical Product Management Training Course
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7/22/2013 to 7/23/2013
When: July 22-23, 2013
From 8:30 AM to 4:00 PM
Where: Metro Meeting Center Boston
1-1 Federal Street
Fourth Floor
Boston, Massachusetts 
Contact: Pragmatic Marketing

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Practical Product Management Training Course
with Rich Nutinsky, Instructor, Pragmatic Marketing

The secret to building products that people want to buy? Being market-driven. Our Practical Product Management course provides an actionable blueprint – the Pragmatic Marketing Framework – and a variety of tools and templates that will enable your entire product organization to tune into the market and turn up the profits.
Gain a Common Understanding. Get a clear understanding of the roles and responsibilities of product management and how to effectively dovetail that role with development, marketing communications and sales.
Tune into the Market. Gain practical techniques for learning about your market and competitors. Discover tools and techniques that allow you to identify the entire market, listen to it and become its messenger.
Prioritize Strategic and Tactical Activities. Learn to juggle the daily tactical demands of your job with the strategic activities necessary to run the product like a profitable business.
Build Credibility. Discover how to increase product management and marketing’s credibility with senior management and other departments by using market facts.

Detailed program information and registration is available here

We Would Like to Thank Our Sponsors