Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

7/17/2017 » 7/18/2017
The Product Bootcamp: Discovery, Visioning, and Roadmap Prioritization

BPMA and BWP Summer Party!

The Art of Writing High-Fidelity User Stories: Product Usability Starts Here!

Sponsor Event: Pragmatic Marketing - Effective Product Marketing
Tell a Friend About This EventTell a Friend

8/19/2013 to 8/20/2013
When: August 19-20, 2013
From 8:30 AM to 4:00 PM
Where: Metro Meeting Center Boston
101 Federal Street
Fourth Floor
Boston, Massachusetts 
Contact: Pragmatic Marketing

« Go to Upcoming Event List  


Effective Product Marketing
with Dave Daniels, Instructor, Pragmatic Marketing

Effective Product Marketing shows you how to gain a deep understanding of your buyers and leverage this knowledge to create marketing plans and tools that work. It also teaches you how to align your marketing strategy with the goals of your whole organization and to effectively measure and report the impact of your programs on the bottom line.
Impact Sales. Deliver more qualified leads and shorten the sales cycle by creating marketing collateral and sales tools that guide the customer through the entire buying process.
Prioritize Strategically. Learn how to create a marketing plan aligned with the overall goals of your organization and how to prioritize marketing programs based on the behaviors of the market.
Demonstrate the Value of Your Programs. Discover how to build company-wide support for your marketing strategy by effectively measuring and reporting meaningful metrics that don’t require investment in expensive research.

Detailed program information and registration is available here

We Would Like to Thank Our Sponsors