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Transforming How Product Teams Work

Sponsor Event: Pragmatic Marketing - Product Launch Essentials
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When: August 21, 2013
From 8:30 AM to 4:00 PM
Where: Metro Meeting Center Boston
101 Federal Street
Fourth Floor
Boston, Massachusetts 
Contact: Pragmatic Marketing

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Product Launch Essentials
with Dave Daniels, Instructor, Pragmatic Marketing

Product Launch Essentials will show you how to define effective launch goals, identify and prioritize launch strategies, assess organizational readiness, and measure results. The course provides you with the processes and tools to consistently plan and execute successful product launches, starting with your very next one.
Maximize Launch Results. A product launch checklist is valuable only after the most appropriate launch strategy is chosen. Learn seven key launch strategies and how to prioritize and apply them to your next product launch to maximize sales velocity.
Align Your Organization for Success. Learn how to define and meet the expectations of management for your next product launch. Understand who should be involved in the launch team, what their responsibilities are and how to assess organizational readiness.
Eliminate Surprises. Discover how to use the Repeatable Product Launch Process to shorten the product launch planning cycle and get the resources you need. Understand how to use leading and lagging indicators to track progress and identify issues before they become big problems.

Detailed program information and registration is available here

We Would Like to Thank Our Sponsors