Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

The Most Fun & Rewarding Part of Product Management: Why Isn’t Anyone Doing It?
Tell a Friend About This EventTell a Friend
 

Beyond the day-to-day execution that’s part of every product management and product marketing job, there’s another aspect that’s more fun, rewarding and valuable to the organization--and also more valuable to target customers. But few product teams are doing it. Why? Join us for a town hall style meeting where we’ll walk through two different approaches for managing and marketing products.

10/17/2013
When: Thursday, October 17
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Reservoir Place, Main Bldg, 3rd floor
Waltham, Massachusetts  02451
United States


Online registration is closed.
« Go to Upcoming Event List  

BPMA Monthly Meeting

The Most Fun & Rewarding Part of Product Management: Why Isn’t Anyone Doing It?

 


Beyond the day-to-day execution that’s part of every product management and product marketing job, there’s another aspect that’s more fun, rewarding and valuable to the organization--and also more valuable to target customers. But few product teams are doing it. Why? Join us for a town hall style meeting where we’ll walk through two different approaches for managing and marketing products. You’ll get to determine which is more valuable for your organization.

Takeaways

We'll discuss:

  • The difference between uncovering bottom-up market problems and top-down market opportunities
  • How your approach to product management/marketing ultimately determines the value your organization is capable of delivering to the market
  • How to structure product management to cultivate the two most important competencies of any B2B product management & marketing discipline

View John's presentation from the event: The Most Fun & Rewarding Part of Product Management.




Timeline for the evening:

 

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart

 



Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door




About the Speaker:

John Mansour is the founder and managing partner at Proficientz with 20-years in high technology product management, product marketing, marketing communications and sales in organizations ranging from start-ups to Fortune 1000. Much of John's success in those roles can be attributed to his extensive operations experience in software companies, healthcare and retail. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 - 2010.
 
Connect with John:



 

 

We Would Like to Thank Our Sponsors