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Sponsor Event: Proficientz - Top-Down Product Management for B2B
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10/30/2013 to 12/2/2013
When: Multiple sessions offered 10/30-12/2 (see schedule)
Where: Live Online Course

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Top-Down Product Management for B2B/B2B2C

COURSE LENGTH: 90 Minutes Live Online
REGISTRATION FEES: $99 USD per login  
VENUES: Web Meeting: Public or By Appointment

When your product management & marketing discipline is structured to "build great products,” it fails to cultivate the single most important competency of any B2B product management discipline – the ability to understand the dynamics of your target-customer organizations from the top down.

That skill gap creates an artificial ceiling on the value your organization is capable of delivering because product management & marketing aren’t uncovering needs beyond the users of each product.

In this 90-minute online course, you’ll learn a new approach that will make your product management & marketing discipline more knowledgeable on the top-to-bottom business of your target customers than any other part of the organization.   That competency translates directly into higher-impact business solutions because product management & marketing are aligned to the goals of your target-customer organizations from the top down instead of limiting their focus to the users of each product.

Register today! Don’t limit the success of your organization to the success of each product. Templates included.

 Course Take-Aways

  1. Learn how to see your target-customer organizations the way they see themselves to ensure your strategic initiatives are aligned with their goals from the top down.
  2. Learn how to uncover more critical needs across the organization by understanding the top-down cause-and-effect relationships between executive strategies, departmental goals and business process workflows in the trenches.
  3. Learn the art of defining and designing procedural business solutions before designing product and service solutions.
  4. Learn how to treat your products, services, platforms and technologies as the means to an end – a collection of assets that can be leveraged in multiple ways to address broader scale business needs that have more value to your target-customer organizations.
  5. Learn how a top-down approach to product management & marketing eliminates competing product silos by aligning marketing, sales and products to a common mission centered on the goals of your target customer organizations.

Don’t limit the success of your organization to the success of each product. Register for Top-Down Product Management today and unleash your organization’s full growth potential. Templates included.

We Would Like to Thank Our Sponsors