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Innovation vs. Execution: Are They Destined to Be at Odds?

Best of Boston -- Product Management & Marketing
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Out of all the products and services we use in our homes and businesses, only a few entries have met the criteria set by our panel of judges, and risen above the crowd to represent the best practices of product management and marketing in the Boston area. Representatives of the teams that developed and launched each of these products have been invited to speak and give BPMA members a behind-the-scenes look into how they made it happen.

11/18/2014
When: Tuesday, November 18
Registration opens at 6:00 PM
Where: Harvard Innovation Lab
Batten Hall
125 Western Ave
Allston, Massachusetts  02163
United States


Online registration is closed.
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BPMA Monthly Meeting
Please note the change to TUESDAY, November 18

Best of Boston -- Product Management & Marketing

 

At last month's meeting we saw the study results that identified the key factors that enable high performance product teams. At this month's meeting we have what we believe are some of the best examples of high performance product teams in the Boston area. Listen and learn from the best of Boston at this BPMA exclusive event.

Out of all the products and services we use in our homes and businesses, only a few entries have met the criteria set by our panel of judges, and risen above the crowd to represent the best practices of product management and marketing in the Boston area.

Representatives of the teams that developed and launched each of these products have been invited to speak and give BPMA members a behind-the-scenes look into how they made it happen. Each will make a 10-minute presentation. We will then hold a panel discussion where you can compare and contrast their answers to your hardest product management and marketing questions.

Come and learn how the best products are developed and launched.

 

By participating in this event you will:

  • Learn what product management and product marketing practices were used by each of the teams
  • Understand what criteria the BPMA judges have developed to evaluate product management and product marketing best practices and how to evaluate your own company's practices
  • Preview the finalists for the Best of Boston awards to be given at the BPMA Product Awards Night in January

 


Timeline for the evening: please note time changes from regular event

 

6:00 pm: Registration opens
6:15 - 6:50 pm: Informal & structured networking (light refreshments are served)
6:50 - 8:10 - Presentations
8:10 - 8:20 - Judge Deliberations
8:20 - 8:25 - Award announcements and reasoning
8:25 - 8:27 - Award Acceptance speeches
8:30 - 9:00 - Networking

Cost:
Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
 

Parking & Transportation:
The Harvard i-lab provides transportation services between the i-lab and the Harvard Square and Longwood campuses (trackable via the Shuttle Tracker system) to ensure easy access for undergraduate and graduate students. MBTA bus and subway service also provides access to the facility, and the use of Zipcars and bikes will be encouraged to help contribute to the sustainability of the environment.
 
Metered parking is available for $1.25 per hour in the i-lab parking lot (entrance on Western Ave to the west of the i-lab) and by the day in the Harvard Business School parking lot. Free parking is also available on Western Ave.

Host:
mak_joshi.jpgMak Joshi, President of the BPMA
Mak Joshi has been actively involved with the BPMA over past several years. This includes volunteer roles on the Partnerships Committee and the Executive Mentorship Council. Most recently, he has been on the BPMA Board as Director of Sponsorships.
Outside BPMA, Mak is an accomplished Product Professional in the Energy Sector, currently working as Director of Product Management at Schneider Electric, a Global Leader in Energy Management. Mak’s experience in the Energy Sector includes a Clean Energy Fellowship with the prestigious New England Clean Energy Council and two Start-ups he co-founded. His most recent start-up, Grid Sensor proposed several innovative solutions for Electric Distribution Grid Automation and Mak was invited by the US CTO to present at a Showcase event at the White House. Previously, Mak has consulted as an Energy Expert for the Electric Utility Sector, MA Clean Energy Center, the Canadian Consulate at Boston and other Governmental Agencies. Mak also holds leadership roles with TiE-Boston as Chair - Energy and Cleantech SIG and NH High Tech Council on their Entrepreneur Forum.
Mak has a BS and MS in Electrical and Computer Engineering, and an MBA from Northwestern University’s Kellogg School of Management.
 
Judges:
The following team of distinguished business and educational leaders will be the judges for the Best of Boston Product Management and Product Marketing Awards.
 
Eisenmann.jpg
Tom Eisenmann, Howard H. Stevenson Professor of Business Administration at the Harvard Business School
Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School and Faculty Co-Chair of the HBS Rock Center for Entrepreneurship. Eisenmann studies the management of new ventures and teaches an MBA elective course, Product Management 101, in which students specify and supervise development of a software application. Eisenmann received his Doctorate in Business Administration ('98), MBA ('83), and BA ('79) from Harvard University. Before receiving his doctorate, he spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media Practice.
 
 
Bruce McCarthy.pngBruce McCarthy, Founder, UpUp Labs
Having spent a lifetime as a builder and innovator, Bruce has a passion for understanding customer needs and creating compelling solutions. He has founded three companies and has led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. His executive-level positions include, most recently, VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design. A dedicated evangelist for better products and product development, Bruce founded UpUp Labs in 2012. Through it, he help product teams develop products that make a difference and applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool, now in private beta. Bruce is a prolific blogger on product management topics, as well as an organizer and sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition
 
Meyersw450.jpgCarol Meyers, Chief Marketing Officer at Rapid7
Carol Meyers is chief marketing officer of Rapid7, a provider of IT Security Analytic solutions that dramatically reduce cyber-threat exposure and detect compromise in real-time. Previously, Carol was chief marketing officer of LogMeIn (Nasdaq: LOGM) and Unica Corporation (acquired by IBM). Meyers was also the VP of sales for Shiva Corporation and held roles in sales, marketing and finance at Lotus Development and GE.  She specializes in establishing new markets, high-growth start-ups and market strategy.Meyers serves on the advisory boards of Attend.com, Central Desktop, DUO Security and WordStream, and on the Board of Directors for MineralTree.
 
 
 
 
 
headshot-013_Final.jpgPrat Vemana, leader of Staples eCommerce product teams
Prat leads Staples’ eCommerce product teams responsible for the online customer experience (CX) on desktop, mobile and retail-store digital interactions. He also manages global shared services teams for onsite search, user experience research, architecture, A/B testing and analytics. Prior to his current role, Prat lead Staples’ Velocity Lab in Cambridge and drove the company’s global mobile strategy. Prat's product and CX teams operate out of the company’s corporate headquarters in Framingham, Massachusetts and Staples Labs across the country, including Cambridge, Seattle and San Mateo. Previously, Prat has worked in broad range of industries including travel, healthcare, finance and defense. Prat graduated from University of Madras and holds a Masters in Business Administration from the Massachusetts Institute for Technology’s Sloan School of Management.

 

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