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10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

Empowering Product Decisions with Market-Driven Analytics
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Does market insight drive your product decisions? Successful products start and evolve from the needs of the market, but you need reliable market data to turn those needs into opportunities. In this workshop, you’ll learn to apply metrics and analytical methods that fuel your decision-making with market knowledge at every stage of the product lifecycle, from ideation to sunset.

5/15/2014
When: Thursday, May 15
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Reservoir Place, Main Bldg, 3rd fl
Waltham, Massachusetts 
United States


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BPMA Monthly Meeting

Empowering Product Decisions with Market-Driven Analytics

Does market insight drive your product decisions? Successful products start and evolve from the needs of the market, but you need reliable market data to turn those needs into opportunities. In this workshop, you’ll learn to apply metrics and analytical methods that fuel your decision-making with market knowledge at every stage of the product lifecycle, from ideation to sunset.

Market-driven analytics and metrics provide critical data that helps you manage your decisions and activities, from opportunity analysis through product planning, launch, and marketing. They bring critical visibility to emerging trends, the delivery process, and the effectiveness of outbound marketing efforts. With the right tools, you’ll be empowered to make thoughtful, informed, market-driven decisions that foster product success.

Takeaways:
The attendees with be able to identify critical metrics and analytical methods to identify:
1. Market Opportunities
2. Product Performance
3. Operational Metrics
4. Marketing Effectiveness 



Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart


Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
 

About the Speaker:

Jon Gatrell brings more than a decade of experience in product management, marketing, sales, and corporate development to Pragmatic Marketing. He specializes in product packaging and positioning of products for global markets. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.

Connect with Jon:

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