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Steal This Presentation! How to Create Content for Social Sharing
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Content marketing is the hottest topic – and the fastest-growing budget line item – in B2B marketing today, but the rules are changing quickly. It’s no longer enough just to shovel messages into the market; you need to map content to customers’ interests and make it easy for them to share with each other. This presentation outlines the latest evolution of the social media landscape and gives product managers and product marketers tools they can use to deploy content marketing more effectively.

6/19/2014
When: Thursday, June 19
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Waltham, Massachusetts 
United States


Online registration is closed.
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BPMA Monthly Meeting

Steal This Presentation! How to Create Content for Social Sharing

PLEASE NOTE THE LOCATION CHANGE

Content marketing is the hottest topic – and the fastest-growing budget line item – in B2B marketing today, but the rules are changing quickly. Google has raised the bar on quality, social networks are implementing pay-to-play schemes and customers are getting better at tapping into their peer networks to filter the content that really matters to them. It’s no longer enough just to shovel messages into the market; you need to map content to customers’ interests and make it easy for them to share with each other.

Developing a content strategy for social media today starts with understanding customer needs at a gut level. You then need to develop memorable content that matches each stage in the sales funnel and deliver through the channels where it will have the most impact. Your people are an increasingly critical factor. Turn them loose to tell your story as only they can, instill a culture of continuous sharing and experiment constantly. Be remarkable or be irrelevant.

This presentation outlines the latest evolution of the social media landscape and gives product managers and product marketers tools they can use to deploy content marketing more effectively.

 

Takeaways:

 

  • How to develop psychographic profiles of your customers;

  • How to create a matrix that maps content and platforms to the sales funnel; and

  • How to deploy employees and your extended networks to amplify messages.

 

View Paul Gillin's presentation from the event: Steal This Presentation! How to Create Content for Social Sharing


 

Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart

 


 

Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door


About the speaker:
Paul Gillin.jpgPaul Gillin is a writer, speaker and online media consultant who specializes in social media and content marketing. He is a prolific writer who has published five books and more than 300 articles since 2007. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), Social Marketing to the Business Customer (2011) and Attack of the Customers (2013). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.
 
 
 
 

 

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