Transform Your Organization by Creating Compelling Value Propositions
With expert practitioner Neil Baron, Managing Director at Baron Strategic Partners
"Value proposition” can seem like an overused buzz phrase. We assume value propositions are important, but few organizations can clearly define what they are. Even fewer organizations have a consistent process for developing value propositions that resonate with their target markets. Frequently, organizations just provide a list of product features and assume that the customers can figure out why they should buy. This often results in rampant discounting by the sales team and numerous lost opportunities.
Effective value propositions can totally transform an organization as well as increase the odds of its success. A compelling value proposition can and should be the framework upon which your entire organization is built. Profitability delivering unique value to a carefully selected group of customers should be the objective of every organization. This seminar will teach you proven techniques and tools to move you toward that goal.
Join us on Friday June 13th where we will use a combination of lecture, case studies and group work to learn:
- What most businesses don’t consider when developing value propositions
- How to maximize the impact of a value proposition
- How to leverage customer insights to develop a value proposition that resonates
- Elements missing from most marketing messages
- How to prevent too much knowledge from killing your value proposition ... and your product
- Why Customer Service, Sales, Product Development and other groups should be involved in creating your value proposition
This will be a "roll-up-your-sleeves” working session. Not only will you learn a new way of thinking about the value your company delivers to your customers, you will apply a proven process to refine your product’s value proposition.
While not mandatory, we strongly encourage groups of people from the same company (including senior management) to attend together as experience shows it will increase the impact of the session on your bottom line.
"I attended Neil’s workshop, Creating Value Propositions that Matter. In way that was impactful and entertaining, Neil introduced a powerful framework for creating value propositions that resonate with customers. His stories and examples were compelling. As a result, we are rethinking how we position our products and equip our sales people. I would highly recommend this session to anyone who wants to increase their sales of complex products and services. ”
Martin J. Geheran
Product Marketing Manager - Centricut
"I thought that Neil’s Value Proposition session was terrific and that he is a wonderful presenter. I learned a lot about how to construct an effective value proposition and use it to align the organization to maximize the value we deliver to our customers. It was helpful that we were able to practice concepts that I could apply in my job.”
Fees include a copy of the workshop materials and a mid-afternoon snack.
$195 for BPMA Premium members
$295 for BPMA Basic and non-members
Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate. Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.
Special group rates are also available. Please contact Petra Lehman at firstname.lastname@example.org for more information.
To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.
About the Presenter:
Neil Baron is managing director of Baron Strategic Partners, a consulting firm focused on helping organizations effectively introduce (or reintroduce) complex products and services into selected markets. Neil is a frequent contributor to FastCompany, which chronicles how innovative companies create value for their customers and stakeholders. Connect with Neil:
Neil’s FastCompany blog posts
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