Top-Down Product Management for B2B
With expert practitioner John Mansour, Founder and Managing Partner, Proficientz
Product management & marketing become much easier when you look beyond your users and understand the needs of your target-customer organizations from the top down. In this workshop, you’ll learn 3 simple techniques to identify more critical needs and create higher value solutions.
Don’t limit the success of your organization to the success of each product. Learn Top-Down Product Management and unleash your organization’s full growth potential.
- You’ll receive a template that makes the definition of business solutions, business requirements, user stories and product requirements easier than they’ve ever been.
- You’ll learn how to use that same template to get product plans funded and then position unique value to the market when the solutions are launched.
- You’ll learn how to look outside the realm of your users to identify needs that help those same users become more valuable to their organizations.
Fees include a copy of the workshop materials and a mid-afternoon snack.
$195 for BPMA Premium members
$295 for BPMA Basic and non-members
Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate. Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.
Special group rates are also available. Please contact Petra Lehman at email@example.com for more information.
To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.
About the Presenter:
John Mansour, Founder and Managing Partner, Proficientz
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John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in product portfolio management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide
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