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10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

MIT Enterprise Forum: Blockbuster Opportunities for Mobile Apps & Social Games with Licensed Brands
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12/9/2014
When: Dec 9, 2014
From 6:00 PM to 9:00 PM
Where: Microsoft NERD
One Memorial Drive
First Floor
Cambridge, Massachusetts  02142
Contact: Chitra Dwarka

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Blockbuster Opportunities
for Mobile Apps & Social Games with Licensed Brands

For many years games based on licensed brands had a bad reputation due to low development budgets, rushed timing, etc. Very few games based on brands became a success.

That’s now all changed with mobile games and social apps.

Today the industry is experiencing huge hits based on licensed brands such as: The Simpsons, The Hobbit, and Game of Thrones. Most recently the Kim Kardashian:Hollywood mobile game raked in $50 million in its first month!

Join us on Dec 9th with industry veterans to discuss the landscape for games and apps based on licensed brands: Picking the right license. Evaluating a winning partnership. Negotiating the best terms. Leverage awareness and marketing from the license. Timing the market opportunity.

Panelists:

Jerry Wolosenko, President, Terrific Corp (Investment and Business Development)

Hank Howie, COO/VP Business Development, Disruptor Beam

Robert Ferrari, CEO, Bare Tree Media

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