Strategic Marketing Leadership Summit -
A Half-Day Executive Seminar for Marketing & Business Leaders
Driving Results Through Value-Based Marketing is a half-day seminar featuring strategic marketing thought leaders and experts, and is designed to help you:
- Learn proven, repeatable product management and marketing processes to help ensure you’re building the right products or services for the right markets.
- Understand how to better align your organization to the market and sell your true strategic value to customers.
- Gain insights from a real-world case study from a major technology company that was able to thwart commoditization and significantly boost its corporate valuation through proven techniques for marketing and selling strategic value.
- Understand how to implement marketing campaigns and initiatives that better align with today’s changing customer sales and decision cycles.
8:30 - 9:00 a.m. Registration
9:00 - 9:40 a.m. How to Build and Market Products Customers Buy
Rich Nutinsky, Product Management Expert & Pragmatic Marketing Instructor
9:40 - 10:20 a.m. A Case Study: How to Increase Corporate Valuation by Selling Strategic Value
Dave Burrows, Chief Product Officer and Co-Founder, Pazien
Bill Cohn, Director of Product Management, Vantiv Inc., E-Commerce Business Unit
10:20 - 10:30 a.m. Break
10:30 - 11:10 a.m. Three Mistakes that Prevent Companies from Providing Superior Value
Neil Baron, Principal, Baron Strategic Partners
11:10 - 11:45 a.m. Marketing Your Strategic Value through Mindshare-Focused Marketing Campaigns
Rod Griffith, President & Co-Founder, MarketReach, Inc.
11:45 - 12:00 p.m. Questions & Answers Panel
Rich Nutinsky has more than 25 years of experience in the software industry, including extensive experience in product management, product marketing, business process design and strategy development. As an individual contributor and leader, director and board member, Rich has worked in large global firms – such as D&B and MSA – and small startups, including Spring Lake Technologies where he was a founding partner and chief product officer. He also has an extensive background in consulting, working with senior-level executives at market-leading companies such as AT&T, IBM, Siemens, Coca-Cola and Microsoft, to improve their product strategy, product management and marketing processes. Prior to joining Pragmatic Marketing, Rich launched several successful software products using the Pragmatic Marketing Framework.
Dave Burrows is co-founder and chief product officer for Pazien, a startup whose products demystify and simplify payments for merchants. Prior to Pazien, Dave was a co-founder of Litle & Co. and served as VP, Product Management. He was a member of the team that successfully sold the business for $361M to Vantiv, Inc. Prior to his product management career, Dave was a first lieutenant in the U.S. Air Force where he served as the information systems and technology program manager at the Electronic Systems Center. Dave received an M.B.A. from Western New England College and a Bachelor of Mechanical Engineering degree from the Georgia Institute of Technology. Contact Dave at firstname.lastname@example.org.
Bill Cohn is director of product management for Vantiv Inc.’s (VNTV) e-commerce business unit (formerly Litle & Co.). Bill has more than 20 years of product management and marketing experience working for telecommunications, software and business information product and service companies including Copyright Clearance Center, Genuity, Digital Broadband Communications, FTP Software and Boston Technology. Bill received an M.B.A. in Marketing from Columbia University and graduated from Amherst College with a B.A. in American Studies. Contact Bill at email@example.com.
Neil Baron is an internationally recognized authority on selling and marketing complex products, services and solutions. He has served in a variety of senior marketing and management roles at companies such as IBM, Digital Equipment Corporation, Sybase, Art Technology Group, Brooks Automation and ATMI. An MBA from Harvard Business School with a graduate degree in Chemical Engineering from Tufts University, Baron served as an expert advisor to the HBS faculty in the new class: Commercializing Science. He is an expert contributor to FastCompany and several other publications, focusing on product marketing and specializing in selling value to risk-averse industries.
Rod Griffith is the president and co-founder of MarketReach, Inc., a leading marketing services integrator specializing in technology markets. Rod brings over 30 years of business-to-business marketing experience in IT, healthcare and industrial technology markets, and is an early pioneer in strategic alliance marketing. Prior to starting MarketReach in 1994, Rod spent over 10 years developing and managing strategic partner marketing programs for companies such as Data General and Digital Equipment Corporation (DEC). Rod can be reached at firstname.lastname@example.org.