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10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

Improving Sales Enablement – Keeping it Simple for Sales Intake
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You have a great product (or so you think) and you’ve developed a great go to market strategy but sales aren’t going the way you’d like. This session will provide some ideas on key initiatives and how to identify and close the gaps that are negatively impacting results.

3/19/2015
When: Thursday, March 19
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Waltham, Massachusetts 
United States


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BPMA Monthly Meeting

Improving Sales Enablement – Keeping it Simple for Sales Intake

You have a great product (or so you think) and you’ve developed a great go to market strategy but sales aren’t going the way you’d like. How do you diagnose the problem and develop the sales enablement tools, processes and documents that will help your product be successful? Understanding where to concentrate and how to really engage your sales team with your tools and processes isn’t always clear.
This session will provide some ideas on key initiatives and how to identify and close the gaps that are negatively impacting results:
  • Top 5 sales enablement misfires that too many companies make

  • Sales enablement best practices and next practices

  • How content marketing fits into the sales enablement strategy

  • How to assess if technology has taken over your smart sales enablement process

View Lisa Dennis' presentation for this event: Improving Sales Enablement - Keeping it Simple for Sales Intake


Timeline for the evening:


6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart

 


Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
 

 


Speaker Information:

Lisa Dennis | B2B Sales and Marketing Strategist
LinkedIn | Facebook | Company Blog | Company LinkedIn | Company Twitter | Company Website | Company Google+ | Company YouTube
Lisa Dennis brings over 30 years of marketing, sales experience with B2B companies. She has a strong background in B2B strategy and execution in technology, healthcare, insurance, manufacturing, and professional services. She is a writer and national speaker on both marketing and sales topics. Her core expertise includes sales enablement programs, and building customer-focused value propositions that sell. She has worked with Akamai, Citrix, CSC, Dell, HP, Hitachi, IBM, Informatica, Progress Software and many others. She has been a guest blogger for Mass High Tech, and TechTarget, and is a co-author of 360 Degrees of the Customer – Strategies & Tactics for Marketing, Sales and Service. She currently serves on the board of Sales and Marketing Innovators.


 

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