BPMA Monthly Meeting
OPower: An HBS Case Study
OPower, a rapidly growing enterprise software startup whose products are used by utilities to help consumers reduce energy consumption, faced a major product decision. Should they take on the custom development requested by an industry leader who would become, by a large measure, their largest customer? Or should they stick with their product roadmap? If you haven’t faced this dilemma as a product manager then you certainly will! Here’s an opportunity to participate in a case discussion led by Tom Eisenmann, a Harvard Business School professor who wrote this case and who teaches the Product Management 101 course at HBS.
Please join us by purchasing and reading the HBS case study, and then participating in the case discussion led by Professor Eisenmann.
Timeline for the evening:
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart
Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
About the Presenter:
Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration at Harvard Business School
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Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School and Faculty Co-Chair of the HBS Rock Center for Entrepreneurship. He studies the management of new ventures. Eisenmann teaches an MBA elective course, Product Management 101, in which students specify and supervise development of a software application. In recent years, Eisenmann has served as Chair of Harvard's MBA Elective Curriculum—the second year of the MBA Program—and as course head of The Entrepreneurial Manager, taught to all 900 first-year MBA students. He twice co-led a Harvard Innovation Lab course, Cultural Entrepreneurship in New York City, in which students from across Harvard spent a winter break week in New York exploring new ventures in fashion, food, and fine arts, and co-led four similar winter break trips to Silicon Valley. Eisenmann also created the MBA electives, Launching Technology Ventures, which examines challenges that entrepreneurs encounter when starting and scaling new information technology businesses, and Managing Networked Business (now called The Online Economy), which surveys strategies for platform-based businesses that leverage network effects.