Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

Practitioner's Workshop - Developing Roadmaps That Inspire
Tell a Friend About This EventTell a Friend
Practitioner's Workshop - Developing Roadmaps That Inspire

A product roadmap is your vision for how a product or product line will help achieve your organization's strategic goals. A good roadmap inspires buy-in from executives and confidence from customers, salespeople, and development teams to produce the groundbreaking products that drive significant growth. Bring your Clark Kent glasses, because this session will make you into the roadmap superhero you always knew you could be!

6/26/2015
When: Friday June 26, 2015
From noon to 4:30 p.m.
Where: Bentley University
LaCava Center
175 Forest Ave
Waltham, Massachusetts  02452
United States
Contact: Petra Lehman


Online registration is closed.
« Go to Upcoming Event List  


Developing Roadmaps That Inspire

With expert practitioner Bruce McCarthy, Founder of UpUp Labs
 

A product roadmap is your vision for how a product or product line will help achieve your organization's strategic goals. It is a map of the steps involved in taking your business where you want it to go.

A good roadmap inspires buy-in from executives and confidence from customers, salespeople, and development teams to produce the groundbreaking products that drive significant growth. A good roadmap keeps your organization on course toward its destination. Stating what you will do and when makes it easy to judge when you fall behind schedule or get detoured by good ideas that just don't fit your strategic vision.

A product roadmap is not a project plan, but a communications tool, a statement of intent and direction, and a way of getting everyone in your organization moving in the same direction. It is a map of the road ahead for the value you intend to deliver to your chosen customer.

In this hands-on session, Bruce will help you:

  • Inoculate against Shiny Object Syndrome
  • Derive product goals from strategy & vision
  • Prioritize objectively
  • Get buy-in early
  • Develop a roadmap
  • Communicate your roadmap

Bring your Clark Kent glasses, because this session will make you into the roadmap superhero you always knew you could be!


Cost:

Fees include a copy of the workshop materials and a mid-afternoon snack.

$195 for BPMA Premium members
$295 for BPMA Basic and non-members

Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate. Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at plehman@bostonproducts.org for more information.

Restrictions:
To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.



About the Presenter:

Bruce McCarthy, Founder of UpUp Labs

LinkedIn | Twitter | Blog | SoHelpful

Bruce McCarthy

Having spent a lifetime as a builder and innovator, Bruce has a passion for understanding customer needs and creating compelling solutions. He has founded three companies and has led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. His executive-level positions include, most recently, VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design. A dedicated evangelist for better products and product development, Bruce founded UpUp Labs in 2012. Through it, he help product teams develop products that make a difference and applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool, now in private beta. Bruce is a prolific blogger on product management topics, as well as an organizer and sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition.
 

The Practitioner's Workshop Series is Sponsored by

 







 

 

We Would Like to Thank Our Sponsors