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Everybody's a Storyteller: What the Rise of Content Marketing Means for Your Product Organization
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Content marketing ties back to the products and value propositions that product organizations are creating. Come and learn how product organizations use content marketing as a tool to better position their products in the marketplace and shorten the sales cycle. This session will provide tips to help product managers leverage content marketing to make their jobs easier and achieve their goals.

6/18/2015
When: Thursday, June 18
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Main Bldg, 1st floor
Waltham, Massachusetts  02451
United States


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BPMA Monthly Meeting

Everybody's a Storyteller:
What the Rise of Content Marketing Means for Your Product Organization

Content marketing may not have replaced social media just yet, but it is quickly becoming one of the most popular ways for companies to connect with customers and prospects. Massive budget dollars are now being slotted for this channel that barely existed five years ago. While the action may be happening in the marketing department, content marketing ties back to the products and value propositions that product organizations are creating, so they need to be aligned to make sure that content marketers are telling the right stories.

Attendees will leave this session with a better understanding of:
  • What content marketing is and how it fits into the overall corporate and product marketing landscape
  • What is now expected of product managers with regards to content marketing
  • Some tips on how product managers can personally leverage content marketing to make their jobs easier and achieve their goals
  • How product organizations can use content marketing as a tool to better position their products in the marketplace and shorten the sales cycle.

View Matt's presentation for this event: Everybody's a Storyteller: What the Rise of Content Marketing Means for Your Product Organization


Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart



Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
 

About the Speaker:

Matt Volpi
Matt Volpi is presently Senior Consultant at Tovana Consulting, Inc. He has been a product management and marketing executive at a number of technology companies, from start-ups such as BigBelly Solar and Modiv Media (acquired by Catalina Marketing) to multinational titans such as Nokia and Sun Microsystems (acquired by Oracle). Matt has an MBA from Babson College and a BA in Journalism from Penn State University.

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