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Transforming How Product Teams Work

Practitioner's Workshop - Design Sprint Workshop
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The design sprint is a well-known, proven process among creatives and designers. It's an efficient method for testing and executing on a product or feature, but few product professionals truly know how to carry out the process step by step. Richard Banfield, UX agency Co Founder, and C. Todd Lombardo, Innovation Architect, regularly lead creative teams using the design sprint process to problem solve and innovate.

When: Friday October 2, 2015
From noon to 4:30 p.m.
Where: Fresh Tilled Soil
480 Pleasant Street
The Riverworks, Suite A410
Watertown, Massachusetts  02472
United States
Contact: Petra Lehman

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Design Sprint Workshop

With expert practitioners Richard Banfield, CEO and Co-Founder of Fresh Tilled Soil
and C. Todd Lombardo, Innovation Architect at Constant Contact

We have heard about how developers use sprints as an agile tool to get the code shipped. How about using a similar concept for innovating on an idea? Ideas are abundant and many times teams struggle to figure out which ideas to pursue. Design Sprints use a design-thinking-like process to understand which ideas are worth moving to the next steps.

A design sprint is a 5-step process for solving business problems through design, prototyping, and testing with users. In this interactive workshop you'll learn:

  • How to research an idea's merit from a customer's perspective
  • How to gain insights from that data (and how different the data may be from what you might expect)
  • Modifying, evolving or killing an idea based on that research, prototyping and feedback
  • How to define the problem and discover insights focusing on the problem that needs to be addressed, what is currently known, and what more information is necessary

You’ll have an opportunity to have hands on experience with these activities and tools:

  • Question formulation
  • Discovery interview
  • Empathy Map
  • Journey Maps
  • Challenge Maps
  • Scenarios & Storyboarding
  • Assumption Table
  • Dot-voting
  • Make a prototype that can test the core assumptions of the Design Sprint Activities


Fees include a copy of the workshop materials and a mid-afternoon snack.

$195 for BPMA Premium members
$295 for BPMA Basic and non-members

Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate. Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at for more information.

To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.

About the Presenters:

Richard Banfield
Richard Banfield is the CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.

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C. Todd Lombardo
C.Todd Lombardo, as an Innovation Architect at Constant Contact's InnoLoft, facilitates product and service design sprints for a wide range of external startups and internal product teams. He is also a member of the adjunct faculty at Madrid's prestigious IE Business School.

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