Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar
Embracing Customers in Online Communities: The New Channel for Co-Creation
Tell a Friend About This EventTell a Friend
 

10/15/2009
When: October 15th, 2009
Registration opens and networking begins at 6:15 pm.
Where: Oracle facility
10 Van De Graaff Drive
Burlington, Massachusetts 


Online registration is closed.
« Go to Upcoming Event List  


Embracing Customers in Online Communities: The New Channel for Co-Creation

Sherri Dorfman, Stepping Stone Partners

Technology companies are beginning to understand that online communities can be a real asset to their product development efforts. Many companies are moving their Customer Advisory Boards/Councils online to increase participation given their travel budget cuts. These companies are also looking to expand their advisory target audience to include users in specific verticals and in different roles within their customer’s organization. They are also recognizing the value of enabling customers to connect with each other to share product and process experiences.

Unlike most of the speakers in New England which have focused on social media and blogs, this presentation will uniquely address online communities for innovation and insight.

Key learnings include:

  • Communities are a valuable resource to enable customer collaboration on the product roadmap
  • Examples of how other technology companies are designing and levering their community to remain aligned with their customer needs
  • Definition of success measurements to evaluate the community initiatives

Timeline for the Evening

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart


Cost

Premium Members: Free if you pre-register online or $10 at the door
Guests and Free Members: $15 if you pre-register and pay online or $20 at the door


Speaker Bio

For more than 20 years, Sherri Dorfman has helped companies collaborate with the customers to guide investments in their product and marketing strategies. She uses different methods of engaging customers including customer research, Customer Advisory Boards and Online Customer Communities.

Sherri has consulted on over a half dozen different online customer communities across different industries. She has identified a set of best practices and processes for successfully launching and managing an online community with mutual benefit to the company and the community participants.

Sherri has a Bachelor of Science in Marketing from University of Pennsylvania's Wharton School, and an MBA in decision support from Drexel University.

EVENT PHOTOS

We Would Like to Thank Our Sponsors