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Modern Marketing: A Blueprint for Success
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Modern Marketing: A Blueprint for Success

4/28/2016
When: April 28, 2016
6:15 PM - 9:00 PM
Where: Constant Contact
1601 Trapelo Road Reservoir Place
Main Bldg, 1st floor
Waltham, Massachusetts  02451
United States
Contact: Alexis Schuette


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Online registration is currently closed, but space is still available. Just register at the desk when you arrive!

Whether you're a marketer or a product manager who wants to learn about marketing trends, this event is for you. Marketing is undergoing unprecedented change and vibrancy in organizations. From the “arts and crafts” department not so many years ago, today’s modern marketing organizations are data-driven and technology-enabled teams that are the engines of growth for their companies.

It’s no time for marketers to get comfortable. Change is everywhere and organizations that embrace modern marketing practices are leaving their competitors in the dust.

Join Brian Kardon, one of the most successful Chief Marketers in the country, for a discussion on the what and how of modern marketing:

- How do Boards and CEOs measure the value and impact of marketing?
- What new technologies are most and least effective?
- What are the desirable skills and behaviors of successful marketers and marketing teams?
- What is the role of analytics in marketing success?
- How should marketing and sales team align? 

Timeline for the evening

6:15 pm: Registration opens
6:30 - 7:30 pm: Networking (light refreshments)
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap Up and Additional Networking

Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $15 if you pre-register and pay online at least one day prior to event or $25 at the door
Non-Members: $20 if you pre-register and pay online at least one day prior to event or $30 at the door

About the Speaker




Brian Kardon, Chief Marketing Officer at Fuze

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love.

He is a respected mentor and coach skilled in driving performance-based cultures and developing talent. Brian expertly leads globally distributed teams spanning North America, Europe and Asia.

Brian was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 15 CMO on Twitter by Social Media Marketing Magazine. He is also among the Top 50 Most Influential People in Sales Lead Management, named by the Sales Lead Management Association.


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