Do You Really Have a Strategy?
Steven Haines, President, Sequent Learning Networks
In a recent survey, 72.5% of product management leaders indicated that the product roadmap is the most important manifestation of strategy. Are they right? Maybe not. In fact, there is much confusion about strategy itself, the strategic planning process, and the role of strategic planning for product managers.
Why is this important? It's important because as product managers, we spend so much time working on seemingly urgent tasks, that we often don't see the full picture of our "product as a business" It's time to step back. It's time to look at the pieces of the strategy puzzle and figure out how to put them back together so that we can drive our product's business forward and improve our competitive posture.
Steven Haines, the author of The Product Manager's Desk Reference and president of Sequent Learning Networks, will facilitate an active discussion to inspire you to think more holistically about how to create data-driven, clear, and relevant strategies in the business of your product!
Outline of Topics
A series of topics will be presented to put strategic planning for product managers into perspective, including:
1. Issues related to product strategy
2. Strategy as a morphing puzzle
3. The myth of the roadmap
4. It takes a team
5. The importance of keeping track
6. Building a retrospective profiles
7. Looking forward – reassembling the puzzle
Participants will come away with a valuable appreciation for the critical, multi-dimensional elements of building a strategic plan for a product. The strategic planning template used in "The Product Manager’s Desk Reference” will be provided.
Timeline for the Evening
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart
Premium Members: Free if you pre-register online or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online or $35 at the door
Steven Haines is the founder and President of Sequent Learning Networks, a company with an international clientele, focusing on training and development product managers and marketers. Steven has 30 years of global product management and marketing leadership experience across a variety of industries including work at Oracle, AT&T Bell Laboratories, and other firms. . Steven’s career also includes twelve years as adjunct professor of Marketing and Management at Rutgers University. Steven is the author of "The Product Manager’s Desk Reference” (McGraw-Hill, 2008).
Click here to download Steven's presentation.