BPMA Monthly Meeting
Why Early Advocates Are 10x More Important Than Early Adopters to New Products
We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth. In this discussion, we will talk about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product. Join us to learn how to identify advocates, how to engage them, and how to build a program that effectively mobilizes them.
Timeline for the evening:
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart
Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
About the Speaker:
Brian Gladstein is the CEO of Explorics, a consulting firm that specializes in modern go-to-market strategies. Brian has launched dozens of products first as a coder, and later as a marketer (after he realized he enjoyed talking to customers). He has held senior roles at RSA, Bit9, and a few other Boston startups. He founded Explorics with the idea that companies' customers are a huge source of untapped potential, and now helps clients grow through customer-driven research and advocate marketing. Brian holds a BS in Computer Science from MIT, and an MBA from the Stanford Graduate School of Business.
Connect with Brian: