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Why Early Advocates Are 10x More Important Than Early Adopters to New Products
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Learn how to identify early advocates, how to engage them, and how to build a program that effectively mobilizes them.

11/21/2013
When: Thursday, November 21
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Reservoir Place, Main Bldg, 3rd fl
Waltham, Massachusetts 
United States


Online registration is closed.
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BPMA Monthly Meeting

Why Early Advocates Are 10x More Important Than Early Adopters to New Products


We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth. In this discussion, we will talk about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product. Join us to learn how to identify advocates, how to engage them, and how to build a program that effectively mobilizes them.

Takeaways:

  • How to identify an advocate

  • How to engage advocates to advance the introduction of a new product

  • How to build an effective early advocate program

View Brian's presentation from the event: Why Early Advocates Are 10x More Important  Than Early Adopters  to New Products


Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart


Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door



About the Speaker:
 

Brian Gladstein is the CEO of Explorics, a consulting firm that specializes in modern go-to-market strategies. Brian has launched dozens of products first as a coder, and later as a marketer (after he realized he enjoyed talking to customers). He has held senior roles at RSA, Bit9, and a few other Boston startups. He founded Explorics with the idea that companies' customers are a huge source of untapped potential, and now helps clients grow through customer-driven research and advocate marketing. Brian holds a BS in Computer Science from MIT, and an MBA from the Stanford Graduate School of Business.


Connect with Brian:

LinkedIn

Twitter

Explorics Website

Explorics Twitter

Explorics Facebook

Explorics YouTube

Explorics Blog


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