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Practitioner's Workshop - Realizing Higher Revenues with Software Pricing
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Practitioner's Workshop - Realizing Higher Revenues with Software Pricing

This half-day workshop will help you realize higher revenues and profitability from your B2B SaaS/Cloud software while helping you avoid some of the more serious pricing traps.

When: April 11, 2014
From noon to 4:30 p.m.
Where: Bentley University
LaCava 305
Waltham, Massachusetts 
United States
Contact: Petra Lehman

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 Realizing Higher Revenues with Software Pricing

A Practitioner's Workshop Series event
with expert Jim Geisman, Founder and Principal of Software Pricing Partners, Inc.

Your software product is ready to go, but you still face the challenge of pricing. What pricing model will be right – or, at least, "right enough” to meet both your needs and those of your customers? Join us to learn more about using pricing to realize higher revenues and ensure profitability.

In this half-day workshop, you’ll learn must-know pricing fundamentals – proven, practical strategies and tactics that can improve the success of your B2B product. You’ll also find out how to avoid some of the most common pricing traps. Insights from real-world consulting engagements and industry sources help you refine your pricing approach, no matter how you host, license, or charge for your software.

In this interactive workshop, you’ll learn about:

•    Price versus Pricing

•    Why to use a pricing model

•    Price structure vs. pricing details

•    Finding the right way to charge for your product

•    Creating a strategic advantage with packaging

•    Triangulating into the correct price level


In addition to the workshop, the registration fee also includes a 1-hour personal consultation to schedule and discuss your own pricing goals and challenges privately with Jim Giesman.

Fees include a copy of the workshop materials and a mid-afternoon snack.

$195 for BPMA Premium members
$295 for BPMA Basic and non-members

Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate.
Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at for more information.

To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.



About the Presenter:

Jim Geisman, Founder and Principal of Software Pricing Partners, Inc. located in Newton, Massachusetts. The firm helps its B2B technology clients realize greater value from the products they sell and the people that sell them. Software Pricing Partners has worked with clients around the world since its start in 1982. The firm's sharp focus on software and related products is reflected at

Jim is a member of the Board of Advisors of the Professional Pricing Society and Co-chair of the SaaS Cluster of the Mass Technology Leadership Council. He is a frequent presenter at various high-tech conferences and industry gatherings including SoftSummit, Softletter's SaaS University, and SaaS Summit. He holds degrees in Electrical Engineering from Tufts and an MBA from Harvard.


Connect with Jim:



The Practitioner's Workshop Series is Sponsored by


We Would Like to Thank Our Sponsors