Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Site Search
Event Calendar

9/15/2016
How to Manage Products by Using 2016’s Digital Technology

Best Practices in Solution Marketing
Tell a Friend About This EventTell a Friend
 

During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs. Come and learn the 5 things that every solution should include and how to construct your solution marketing strategy.

11/19/2015
When: Thursday, November 19
Registration opens at 6:15 PM
Where: Constant Contact
1601 Trapelo Rd
Waltham, Massachusetts 
United States


Online registration is closed.
« Go to Upcoming Event List  

BPMA Monthly Meeting

Best Practices in Solution Marketing

It seems that everyone is creating and marketing solutions today.  But how are top companies using solutions to transform markets and drive growth?  What best practices can you use in your business?

During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.


During this fast-paced session, you will learn:


  • Why customers want more than products

  • How leading companies are using solutions to completely transform markets and drive growth

  • 5 things every solution should include

  • How to construct your solution marketing strategy

  • The 4 most important things you should do to create and market solutions at your company – starting tomorrow


Timeline for the evening:

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Presentation
8:30 - 9:00 pm: Wrap up, networking follow up and depart

 


Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $25 if you pre-register and pay online at least one day prior to event or $35 at the door
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door
 

About the Speaker:

Steve Robins
Linkedin | Twitter | Company Website | Blog | CMO Marketing Tech Column | Slideshare | Pinterest

Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that helps companies to better understand and market to their customers through targeted research, segmentation, solutions, messaging, sales tools and demand generation. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC, Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a CMO-focused marketing tech column for TechTarget, helped grow ProductCamp Boston into the second largest such event in the world, and was an analyst at the Yankee Group

We Would Like to Thank Our Sponsors