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Special Event: Real Time Marketing & PR - David Meerman Scott
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Special Event: Real Time Marketing & PR - David Meerman Scott

1/6/2011

When: January 6, 2011
Registration opens and networking begins at 6:15 pm.
Where: Microsoft NE R&D Center
One Memorial Drive
Cambridge, Massachusetts  02142
United States

Registration Information
Online registration is closed.
Details

Mark your Calendar Now!

Start the New Year in "Real-Time” with David Meerman Scott at a Special BPMA Event January 6, 2011 at Microsoft NERD Center!

We welcome Best Selling author and Marketing Strategist David Meerman Scott who will share new ideas and insights from the new book Real-Time Marketing & PR on how fostering a real-time culture benefits organizations.

All attendees at this special event will receive their own copy of his new book Real-Time Marketing & PR !

For the week ending November 7, 2010, Real-Time Marketing & PR achieved the following positions on the business book lists. #2 Wall Street Journal bestseller #3 USA Today bestseller

Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies and making always on 24x7 work to their advantage.

Building on his renowned Business Week bestseller The New Rules of Marketing and PR which was first published in 2007, Scott's new work highlights insights and examples from organizations on the opportunities (and threats) inherent in today's always-on, 24x7, instant business environment. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.

In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. David will share examples from large and small organizations from all over the world, and discuss how speed and agility are now a competitive advantage in today's marketplace.

The new book digs into details about how companies, nonprofits, government agencies, entrepreneurs and even job seekers get a leg up on the competition by being first to market and by communicating quickly.

Scott is a highly sought after keynote speaker for some of the world's top organizations and we are thrilled to have him for this very special event!

Scott has also recently released a new work, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. We expect him to share highlight lessons from this new work as well:

http://www.webinknow.com/2010/07/new-book-marketing-lessons-from-the-grateful-dead.html

Timeline for the Evening
6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

 

Cost

Premium Members: $15 if you pre-register and pay online online at least one day prior to event
                                      or $25 at the door
Guests and Free Members: $40 if you pre-register and pay online at least one day prior to event
                                     
or $50 at the door

Included in the cost of this special event is a copy of Scott's book, Real-Time Marketing & PR.

Speaker Bio

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

David writes for Huffington Post.

 
 
 

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