The Roles and Organization of Product Management.

Steve Johnson Pragmatic Marketing

Product management is a confusing responsibility in every organization. For some, product management is a marketing role; for others, it's a technical role. Effective organizations integrate strategy, technical, and marketing to create exceptional product management teams.

This session will introduce the product management triad and how the three roles are affected by organizational choices. Using a decade of research, the presentation reveals the best way to organize your team.

Leaders will learn techniques that do and do not work in organizing product management teams. Everyone who attends will be able to explain the difference between the roles of product manager, product marketing manager, and product owner.

Learning points…

- The three roles of product management
- Techniques for organizing product management
-10 years of product management research revealed Timeline for the Evening

Timeline for the Evening

6:15 pm: Registration opens
6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)
7:20 - 7:30 pm: Announcements
7:30 - 8:30 pm: Speaker presentation
8:30 - 8:40 pm: Q&A
8:40 - 9:00 pm: Wrap up, networking follow up and depart

Cost

Premium Members: Free if you pre-register online or $10 at the door
Guests and Free Members: $25 if you pre-register and pay online or $35 at the door

Speaker Bio

Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor for more than 10 years and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.