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Get Ready for the April Workshop: Realizing Higher Revenues with Software Pricing
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Posted by Tench Forbes

March 30, 2014

Abstract: The BPMA is continuing its Practioners Workshop Series (PWS)that provides Product Managers with continuing and intensive professional development opportunities. Because it was so popular last year, Jim Geisman, Founder and Principal of Software Pricing Partners will update his workshop on Realizing Higher Revenues with Software Pricing. This post provides some background information on this topic.

Category: Product Marketing and Demand Creation


Realizing higher revenues and profitability from your software offerings means getting your pricing "right enough".  Product managers, therefore, must do just that, while avoiding pricing traps.  Since Jim’s workshop will include a comprehensive “how to” on  applying pricing fundamentals to your B2B offering, you should check out the Q&A from last year’s PWS - also given by Jim Geisman on software pricing here.

To get some input on the latest thinking about software pricing, please see The future of software pricing excellence: Transaction pricing management PWC’s website dedicated to this subject.

Please join Jim for this interesting and timely BPMA Practitioners Workshop (register here). We believe it will give you practical techniques and skills that can enhance your marketability, and you make a winning impact on your product lines and organizations.

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