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10/20/2016
Innovation vs. Execution: Are They Destined to Be at Odds?

How to Build a Better Product -- StudyPeople
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By Bary Alyssa Johnson

Published 9 May, 2006 in PCMag.com

We've all heard of the importance of buyer persona in product development. Ethnography, the field of corporate anthropology, places people at the center of the development process, and goes to the natural environment of real people as a way to design for and connect with customers. In this article Johnson walks through examples of how cultural dynamics determine product needs.

Category:  Product Design, Development and Launch

http://www.pcmag.com/article2/0,2817,1959591,00.asp

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