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Transforming How Product Teams Work

How to Build a Better Product -- StudyPeople
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By Bary Alyssa Johnson

Published 9 May, 2006 in

We've all heard of the importance of buyer persona in product development. Ethnography, the field of corporate anthropology, places people at the center of the development process, and goes to the natural environment of real people as a way to design for and connect with customers. In this article Johnson walks through examples of how cultural dynamics determine product needs.

Category:  Product Design, Development and Launch,2817,1959591,00.asp

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