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February Practitioners Workshop: Some Background Information about Conducting Customer Interviews
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Posted by Tench Forbes

January 25, 2014

Abstract: The BPMA is continuing its Practioners Workshop series that provides Product Managers with continuing and intensive professional development opportunities. For February, Steve Johnson, co-founder of Applied Frameworks, will present Conducting Customer Interviews. This post provides some background information on this process.

Category: Product Marketing and Demand Creation


Today’s short product development cycles demand fast and accurate understanding of customer requirements. Product managers, therefore, must rely on their own research to get this done quickly. Customer interviews are a good way to discover what features and benefits your product should have. Steve Blank, Silicon Valley serial-entrepreneur and academician, has a great YouTube video HERE on how to - and how not to - conduct Customer Discovery Interviews.

For an in-depth guide on customer interviewing, check out What They Really Think About You: How to Structure and Conduct Customer Interviews on the OpenView Labs website. With these two pieces of information, you should be well prepared for this workshop.

Please join Steve for this interesting and timely BPMA Practitioners Workshop. We believe it will give you practical techniques and skills that can enhance your marketability, and you make a winning impact on your product lines and organizations. You can Register here.

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