Based on the research of Mohanbir S. Sawhney, Rajesh K. Tyagi,
Posted June 2010 in the Kellogg Insight Focus on Research
Product managers are essential to a company’s efforts, yet the position is fraught with frustration. Often the strategy-oriented job they thought they had accepted becomes lost among the rest of the position’s demands. This excellent article summarizes academic research by two professors who explore the circumstances that affect, define, and ultimately determine a product manager’s effectiveness.
Category: Career Development
Based on academic research conducted by Mohanbir S. Sawhney, a clinical professor of marketing at the Kellogg School of Management, and Rajesh K. Tyagi, an assistant professor at HEC Montreal