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Product Roadmapping: How to Avoid Shiny Object Syndrome (Practitioner's Workshop)

2014 Gala Update: Some More Insights from Keynote Speaker, Jeff Bussgang
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By Tench Forbes

Published: December 18, 2013

Abstract: This post is the third weekly update about the BPMA 2014 Gala on January 16, 2014. This week’s article, by the Gala Keynote Speaker Jeff Bussgang, discusses how Advances in Software are disrupting Marketing practices

Category: Planning, Analysis & Strategy

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According to Jeff Bussgang, general partner at Flybridge Capital Partners, marketing practitioners, including product managers, must now fully understanding software’s impact on their business and the entire customer experience, so they can lead innovation within their enterprises, and not simply following a course set by their IT department.  In his Inc. Magazine article Software Is Eating Marketing, Jeff argues that advances in marketing software, analytics and communications will continue to change the way companies interact with their customers. 

Come to the BPMA Gala in January 16th to hear Jeff discuss this, and many other innovations that will change the world of Product Management.


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